Unwell Is Worth $500 Million Because Alex Cooper Built A Media Company Backwards.
Here's What Your Brand Can Learn.
Branding With Benefits
Weekly breakdown on all things brand.
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Béis Sold For $210 Million Because Travel Has A Ceiling.
Here's what your brand can learn.
Prime Fell From $1.2 Billion To $85,000 In The Bank.
Here is the business case study.
The Reformation Playbook.
Why Reformation is the most recent successful fashion IPO, and what your brand can learn.
Media Is The New Storefront. Here's Why Victoria's Secret Is Moving To LA.
The fashion show is becoming a store, and the trend is much bigger than one brand.
How Elf Is Winning with Underpriced Community.
Elf is winning by niching. Here's what your brand can learn.
The Hailey Bieber x Gap Collab Is A Masterclass In World-Building.
Here is what your brand can learn.
Haaland And Norway Just Gave A Masterclass In World Building.
Here's what your brand can learn.
Chick-fil-A Refuses Over $2 Billion A Year To Stay Great.
The business case study on why consistency beats everything.
Chanel Just Bought Charvet. Here Is Why Brands Are Paying A Premium For Taste.
The most acquirable asset of the next decade is the one money historically could not buy.
TikTok Shop Did $15 Billion Last Year. Half Its Stores Sold Nothing.
The fastest growing sales channel in US retail history is minting a handful of winners and quietly absorbing everyone else, here's what your business needs to know.
How Levi's Beat FIFA At Its Own Game (Without Paying A Cent).
The business case study every underdog brand should tape to the wall.
How Pop Mart Lost $33 Billion By Solving The Wrong Problem.
The business case study every hype brand should tape to the wall.
Pink Is Winning Because Of Roblox And YouTube.
How Victoria's Secret built a brand that captures every generation, and what the next chapter of DTC looks like.
LVMH Just Bet $1 Billion That The New Luxury Is Live Events, Not Handbags.
Hyrox is the case study. Here is what every founder needs to understand.
Snapchat Lost 1 Billion Dollars Because It Failed To Tell A Story.
The value gap is the new brand risk. Here is what every founder needs to know.
TikTok Shop Is The New TJ Maxx.
The off-price model that built a $50 billion retail empire just got replicated on a phone. Here is why brand owners need to be paying attention.
Lululemon Did Not Lose Its Customer To Age. It Lost Her To Clarity.
Victoria's Secret and Lululemon reported the same week, fighting for the same young woman. One of them could describe her, and that turned out to be the contest.
The Race To Trademark Trends Is The New Beauty Arms Race.
Here's Why Owning The Trend No Longer Matters And Owning The Language Does
Gucci Is Trying To Win Through World Building.
The Gap Between Expectation And Execution Is Where Brands Become Legendary.