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Building Momentum with AltCMO

Grow construction companies through marketing, talent acquisition, and grit. Share our fractional CMOs' thoughts on branding, digital marketing, SEO, GEO, recruiting, and more.

altcmo.substack.com ↗Source feed ↗20 episodes

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Digital Divide in Construction, Cost of Not Having a CRM, Not Being Found Online, Latest Construction SEO Report, and "On Brand" Jobsite Fence.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Stop Creating Commoditized Content, Marketing Funnels Don't Work in Construction (This Does), NEW Construction SEO Report, and Construction Fun at a Zoo.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

The 50th Episode of Building Momentum and the 2026 Construction SEO Report

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Can AI Replace CMOs? Generic Brand Epidemic in Construction, Stop Treating Proposals as Compliance Exercises, NEW Construction SEO Report, and Steel-Toe Sandals.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Marketing Efforts Fighting Each Other, Construction Finally Embraces ABM, Trades Built America, and American-made Tools.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Consistent Brand Touchpoints, Proposals are NOT a Compliance Document, Second Place is Still a Loss, and a 5-Year-Old "Construction CEO".

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

The Brand Paradox in Construction, an Accidental Marketing Department, Attracting the Wrong Clients [Again], Spam Scores, and Trade Contractors as Animals.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Why Construction CEOs are Hiring Fractional CMOs, The Brand Paradox, Hot Takes on Construction Marketing, WordPress Dominates Construction Websites, and True Meaning of a Sign.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

"Ideal" Clients, Bonus Webinar, Scoring Your Clients, Benefits of Podcasting, Contractors on Instagram, and the Latest in Dapper PM Fashion!

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Google & Socials Punishing AI Slop, Building Backlog, Marketers as AEC Firm Leaders, AEC Growth Report, and a Construction-theme Birthday!

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

AI Transparency in Advertising Act, Why You Can’t Abandon SEO in the AI Era, Go Deeper with AI (Not Just Faster), and Slow Websites!

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

How Much Does a Fractional CMO Cost in Construction, Your Brand Impacts Your Ad ROI, Unique Marketing Campaign, and Best Field Trip Ever!

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Why Fractional Leadership is Growing in Construction, Branding Requires Patience, Directors Impersonating CMOs, and Transporting Mammothly Large Equipment!

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Clients Using AI to Shortlist Contractors, You're Ignoring Your Company's True Purpose, Marketing Rocket Fuel or Boat Anchor, and a 41st Generation Japanese Carpenter.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Part 4 of our '1 Thing' Series, a Special Event, Boring Construction Brands, Multi-Generational Contractors, and a First Aid Duct Tape.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Part 3 of 1 Thing, You're Ignoring the Two Reasons Your Company Exists, Painful Social Media Approvals, and a Legit Excavator for Kids.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

1 Thing Part 2, M&A Readiness, Construction's Language, and Naming Heavy Machinery.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

New Series: 1 Thing, Why Your Competitors are Growing Their Marketing Teams, Marketing Stability for Contractors, & a Drywaller's Lunch.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Stop Blaming a Down Market & Grow!, Brand Authority vs Brand Awareness, Sheet Metal Specialty's Poor SEO Score, & New Safety Shirt.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Buying Research Using AI, Why Competitors Are Expanding Marketing Teams, Showcasing Value in Construction, Roofers Outrank Peers, & Proposal Typos.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.