Ryan Kovach and Perryn Olson discuss a new SEMrush finding: 50% of buyers now use AI in their research before making a purchase. Even more impactful, nearly 70% expect AI to play a bigger role moving forward.
This isn’t a slow shift like the early days of SEO or mobile traffic. It’s happening at an unprecedented speed. What took years for mobile adoption is happening in months with AI.
Watch on YouTube, or listen on Apple Podcasts or Spotify.
Your prospects made their decision before they called you. 70% of their buying research happened before they contacted you.
The relationship-only approach stopped working years ago because the relationship now starts online. Your competitors know this, and they’re growing their marketing teams.
Engage with this LinkedIn post.
When we compared the ENR Top 600 Specialty Contractors by discipline, Roofing ranked 4 points higher in Domain Authority than our overall benchmark.
See more of AltCMO’s exclusive construction marketing research.
AEC Marketing Meme hits the nail on the head once again with this proposal typo meme.
We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.
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