Part 4 of our '1 Thing' Series, a Special Event, Boring Construction Brands, Multi-Generational Contractors, and a First Aid Duct Tape.

Ryan Kovach and Perryn Olson wrap up their “1 Thing” series of rapid fire answers to:

• What’s the most important page on a construction company’s website outside the homepage?

• What is the most overlooked trust signal a contractor should have on their website?

• Besides LinkedIn, what social media channel should contractors be active on?

• What content should contractors create?

Watch on YouTube, or listen on Apple Podcasts or Spotify.

Perryn Olson joins Youssef Tawfik of Revi to talk about how AI isn’t the quick or ultimate fix for construction companies probl’ problems if you don’t have the foundation laid. They will discuss:

• Defining your ideal client

• Expediting estimating

• How to stop relying on referrals

• Gaining visibility on your business metrics.

Join the discussion on Wednesday, April 29 • 11 AM - 12 PM CDT.

Most construction companies sound identical: professional, polished, and utterly forgettable.

They think sounding like everyone else makes them credible. What it actually does is turn them into a commodity. When clients can’t tell you apart, they pick the lowest bidder. When employees can’t tell you apart, they go to the highest bidder. Price becomes the only differentiator because personality (and value) is absent.

Read this blog post.

Engage with this LinkedIn post.

While several contractors scored a perfect 100 on desktop speed, a top 50 contractor ranked at the bottom!

See more of AltCMO’s exclusive construction marketing research.

First aid duct tape. (Not a joke.)

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.