Ryan Kovach and Perryn Olson explore the importance of consistent brand touchpoints and why every interaction people have with your company contributes to your overall reputation and brand value.
They explain how seemingly small details, such as maintaining clean jobsites, creating smooth phone experiences, responding to job applicants, and providing transparent communication, can significantly impact trust, reputation, and long-term business growth.
Watch on YouTube, or listen on Apple Podcasts or Spotify.
Most contractors treat proposals like compliance documents. They prove they’re qualified, check the required boxes, submit on time, and wait. The proposal answers every question in the RFP. It includes the right number of project examples. It meets the page count restrictions. And then they lose to a competitor who wasn’t more qualified, wasn’t cheaper, and didn’t have a better safety record.
Engage with this LinkedIn post.
Most top contractors have a strong domain authority score over 30, proving the value of SEO for contractors.
See more of AltCMO’s exclusive construction marketing research.
A 5-year-old “construction CEO”.
We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.
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