Stop Creating Commoditized Content, Marketing Funnels Don't Work in Construction (This Does), NEW Construction SEO Report, and Construction Fun at a Zoo.

Ryan Kovach and Perryn Olson also discuss how contractors can avoid being commoditized; now, Google issues a warning against commoditized content.

Commoditized content isn’t just copy-and-paste, AI-generated content, it’s content that can be found elsewhere.

Ryan and Perryn share how to capture your team’s expertise, sharing stories and experiences to showcase authority and focus content on topical authority.

Watch on YouTube, or listen on Apple Podcasts or Spotify.

The traditional B2B marketing funnel doesn’t work in construction because it is a transaction model. You pour people in at the top, convert them at the bottom, and start over. Every client is a new acquisition problem. Every relationship begins at zero.

This works fine if you sell software subscriptions or consumer goods. It falls apart in construction because construction does not run on one-time conversions; it runs on compounding trust.

The best contractors are not running acquisition businesses; they are running retention businesses that occasionally need new blood.

The funnel logic is structurally mismatched to how construction relationships actually work.

Read this blog post.

Engage with this LinkedIn post.

Our third Construction SEO Report is out, and several benchmarks have changed this year.

See more of AltCMO’s exclusive construction marketing research.

A zoo created info signs about the construction equipment working on their new habitats.

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.