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Building Momentum with AltCMO · Apr 21, 2026

Part 3 of 1 Thing, You're Ignoring the Two Reasons Your Company Exists, Painful Social Media Approvals, and a Legit Excavator for Kids.

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AltCMO · Building Momentum with AltCMO

Ryan Kovach and Perryn Olson continue their rapid fire answers to:

  • How many niche markets should a contractor have?

  • What’s the biggest disconnect between sales and marketing?

  • Where do contractors leave money on the table?

  • What stalls growth for construction companies?

Watch on YouTube, or listen on Apple Podcasts or Spotify.

Peter Drucker identified a fundamental truth decades ago: business exists to create customers through Marketing and Innovation.

Yes, most construction companies focus on everything else.

Read this blog post.

Engage with this LinkedIn post.

To no surprise, the most popular Content Management System (CMS) for construction companies is WordPress, but did you know 2 out of 3 top contractors use it?

See more of AltCMO’s exclusive construction marketing research.

Contractors and their toys…

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.

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