Reading · Building Momentum with AltCMO

This page did not load. You can still read it on the original site — the toolbar below keeps your place in the directory.

We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

Subscribe now

Latest Building Momentum podcast episode

Episode 34 - Stop Blaming a Down Market & Grow

Ryan Kovach and Perryn Olson discuss a topic Perryn recently wrote about: a down market doesn’t create weak businesses; it reveals them.

They share several stories and statistics about companies that survived and thrived after a downturn.

Watch on YouTube, or listen on Apple Podcasts or Spotify.

CMO Thoughts - Stop Waiting for the Market Pick Up

It’s easy to get work in a booming economy, but a downturn exposes a lack of sales processes, differentiation, and a value mindset.

Clients are willing to pay more for value, but you have to show why you’re worth more; otherwise, a low bid wins because the client sees everyone as an equal option.

Read this blog post.

In Case You Missed It on LinkedIn

Engage with this LinkedIn post.

By the Numbers

When we compared the ENR Top 600 Specialty Contractors by discipline, the Sheet Metal speciality had the worst average spam score of all the trades.

See more of AltCMO’s exclusive construction marketing research.

You Should See This…

Tag the person who caused the safety meeting so they can win this shirt.

Share If You Learned Something or We Made You Laugh.

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.

Thanks for reading Building Momentum with AltCMO! Subscribe for free to receive new posts and support my work.

Stop Blaming a Down Market & Grow!, Brand Authority vs Brand Awareness, Sheet Metal Specialty's Poor SEO Score, & New Safety Shirt.