Ryan & Perryn discuss one of the biggest mistakes contractors make in their marketing strategy: serving everyone instead of targeting the best clients. Most contractors’ “we’ll figure it out” mentality, which works great on the jobsite, costs them millions annually by extending sales cycles, lowering hit rates, and driving away good team members.
Watch on YouTube, or listen on Apple Podcasts or Spotify.
Perryn will join Youssef Tawfik, founder of Revi, for their newly named webinar series, The Construction Marketer & a Technologist.
The Three-Tier Client Framework:
Tier 3 clients are the ones you feel relieved when they leave.
Tier 2 clients are transactional and neutral.
Tier 1 clients are the ones whose exit genuinely hurts.
Learn how to score your clients quantitatively. Read this blog post.
Engage with this LinkedIn post.
The vast majority of ENR’s 2025 Top 400 Contractors have company profiles on Instagram.
See more of AltCMO’s exclusive construction marketing research.
Hi-vis suits for the dapper construction PM.
We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.
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