The Brand Paradox in Construction, an Accidental Marketing Department, Attracting the Wrong Clients [Again], Spam Scores, and Trade Contractors as Animals.

Ryan & Perryn explore a weird phenomenon in Construction that we call the “Brand Paradox,” where construction leaders see the value in paying more for brands they trust, but won’t invest in their own brands because it doesn’t have a clear ROI.

Watch on YouTube, or listen on Apple Podcasts or Spotify.

If Jennifer in Accounting posts on social media, Mike handles the website, and your business developer approves the brochure, you have a collection of marketing tasks, not a marketing department.

You actually have the “Accidental Marketing Department,” where marketing is a side gig, and no one owns the brand, messaging, or objectives.

Read this blog post.

Engage with this LinkedIn post.

Our spam score benchmark is just 2, yet a sizeable percentage of large contractors scored above 10, which is problematic.

See more of AltCMO’s exclusive construction marketing research.

If trade contractors were animals…

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