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Building Momentum with AltCMO · Apr 14, 2026

1 Thing Part 2, M&A Readiness, Construction's Language, and Naming Heavy Machinery.

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AltCMO · Building Momentum with AltCMO

Ryan Kovach and Perryn Olson continue to answer the questions they’re asked the most as construction CMOs, and they can only give one answer:

  • What is the biggest mistake contractors make with recruiting?

  • What is the costliest mistake impacting construction company valuations?

Watch on YouTube, or listen on Apple Podcasts or Spotify.

Stop treating M&A readiness like it’s just for exit planning.

The dusty binders tell the truth that you haven’t looked at how your company operates in decades, and you’re avoiding the financial reality of your situation.

M&A readiness assessment becomes the stress test that reveals structural failure points before they collapse.

Read this blog post.

Engage with this LinkedIn post.

When we researched the ENR Top 600 Specialty Contractors’ websites, these trades had the fastest website averages!

See more of AltCMO’s exclusive construction marketing research.

Introducing our heavy machinery by name…

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.

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