Our design team had too much fun with this thumbnail image.
Ryan Kovach and Perryn Olson discuss why AI won’t replace good marketing leadership and why construction companies still need experienced CMOs to guide strategy, decision-making, creativity, and long-term business growth.
AI is best viewed as a powerful assistant rather than a replacement for experienced leadership. While AI excels at handling repetitive tasks, research, and improving efficiency, it still relies on experienced marketers to make strategic decisions, evaluate recommendations, and align marketing with business objectives.
Watch on YouTube, or listen on Apple Podcasts or Spotify.
STFO scored 100 B2B SaaS companies on brand distinctiveness across eight assets and found 78 landed in the generic band, 19 were recognizable, 2 were invisible, and only 1 reached what they called “ownable” status.
When I think about commercial construction, I think we’re closer to 99 percent.
The research concluded that if you remove the brand name from most homepages, prospective customers wouldn’t be able to tell the companies apart. That observation lands even harder in construction, where the visual language, messaging, portfolio presentation, and value propositions are so uniform that covering the logo doesn’t just make you anonymous; it makes you interchangeable.
Engage with this LinkedIn post.
Our third Construction SEO Report is out - here’s the first look.
See more of AltCMO’s exclusive construction marketing research.
Steel-toe sandals are perfect for these hot days on construction sites. [Don’t panic, safety directors, it’s just AI and a joke.]
We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.
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