Ryan & Perryn discuss a turning point since the rise of AI; Google is penalizing websites that overly rely on AI-generated content. Also, LinkedIn made a massive change to its algorithm to reduce the noise from bots and is using AI to tailor content in your feeds.
Watch on YouTube, or listen on Apple Podcasts or Spotify.
Perryn will join Youssef Tawfik, founder of Revi, for their newly named webinar series, The Construction Marketer & a Technologist.
Most AEC firms require principals to hold architecture, engineering, or construction licenses. The requirement solves nothing.
People with those licenses have no formal training in managing a business or getting business. They’re experts at designing buildings and solving technical problems. They’re not trained to position a firm, build relationships, or create a pipeline that feeds the company for years.
Marketers need a seat at the leadership table to shape the vision, goals, and markets pursued.
Engage with this LinkedIn post.
While the average domain authority for the 2025 ENR Top 400 Contractors’ websites is 35, more than three-quarters of the websites score over 30!
See more of AltCMO’s exclusive construction marketing research.
Not your average birthday party!
We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.
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