# Building Momentum with AltCMO Grow construction companies through marketing, talent acquisition, and grit. Share our fractional CMOs' thoughts on branding, digital marketing, SEO, GEO, recruiting, and more. Page: Feed: --- ## [Digital Divide in Construction, Cost of Not Having a CRM, Not Being Found Online, Latest Construction SEO Report, and "On Brand" Jobsite Fence.](https://altcmo.substack.com/p/digital-divide-in-construction-cost) _2026-08-04 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Stop Creating Commoditized Content, Marketing Funnels Don't Work in Construction (This Does), NEW Construction SEO Report, and Construction Fun at a Zoo.](https://altcmo.substack.com/p/stop-creating-commoditized-content) _2026-07-28 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [The 50th Episode of Building Momentum and the 2026 Construction SEO Report](https://altcmo.substack.com/p/the-50th-episode-of-building-momentum) _2026-07-21 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Can AI Replace CMOs? Generic Brand Epidemic in Construction, Stop Treating Proposals as Compliance Exercises, NEW Construction SEO Report, and Steel-Toe Sandals.](https://altcmo.substack.com/p/can-ai-replace-cmos-generic-brand) _2026-07-14 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Marketing Efforts Fighting Each Other, Construction Finally Embraces ABM, Trades Built America, and American-made Tools.](https://altcmo.substack.com/p/marketing-efforts-fighting-each-other) _2026-07-07 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Consistent Brand Touchpoints, Proposals are NOT a Compliance Document, Second Place is Still a Loss, and a 5-Year-Old "Construction CEO".](https://altcmo.substack.com/p/consistent-brand-touchpoints-proposals) _2026-06-30 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [The Brand Paradox in Construction, an Accidental Marketing Department, Attracting the Wrong Clients \[Again\], Spam Scores, and Trade Contractors as Animals.](https://altcmo.substack.com/p/the-brand-paradox-in-construction) _2026-06-23 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Why Construction CEOs are Hiring Fractional CMOs, The Brand Paradox, Hot Takes on Construction Marketing, WordPress Dominates Construction Websites, and True Meaning of a Sign.](https://altcmo.substack.com/p/why-construction-ceos-are-hiring) _2026-06-16 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## ["Ideal" Clients, Bonus Webinar, Scoring Your Clients, Benefits of Podcasting, Contractors on Instagram, and the Latest in Dapper PM Fashion!](https://altcmo.substack.com/p/ideal-clients-bonus-webinar-scoring) _2026-06-09 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Google & Socials Punishing AI Slop, Building Backlog, Marketers as AEC Firm Leaders, AEC Growth Report, and a Construction-theme Birthday!](https://altcmo.substack.com/p/google-and-socials-punishing-ai-slop) _2026-06-02 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Non-custodial Crypto Payments & Escrow (Sponsored)](https://crawlproof.com/a/oLWGJE1Rc2ON) _2026-06-02 · **Sponsored**_ Accept multi-chain crypto with trustless escrow, instant confirmations, and no KYC ## [AI Transparency in Advertising Act, Why You Can’t Abandon SEO in the AI Era, Go Deeper with AI (Not Just Faster), and Slow Websites!](https://altcmo.substack.com/p/ai-transparency-in-advertising-act) _2026-05-26 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [How Much Does a Fractional CMO Cost in Construction, Your Brand Impacts Your Ad ROI, Unique Marketing Campaign, and Best Field Trip Ever!](https://altcmo.substack.com/p/how-much-does-a-fractional-cmo-cost) _2026-05-19 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Why Fractional Leadership is Growing in Construction, Branding Requires Patience, Directors Impersonating CMOs, and Transporting Mammothly Large Equipment!](https://altcmo.substack.com/p/why-fractional-leadership-is-growing) _2026-05-12 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Clients Using AI to Shortlist Contractors, You're Ignoring Your Company's True Purpose, Marketing Rocket Fuel or Boat Anchor, and a 41st Generation Japanese Carpenter.](https://altcmo.substack.com/p/clients-using-ai-to-shortlist-contractors) _2026-05-05 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Part 4 of our '1 Thing' Series, a Special Event, Boring Construction Brands, Multi-Generational Contractors, and a First Aid Duct Tape.](https://altcmo.substack.com/p/part-4-of-our-1-thing-series-a-special) _2026-04-28 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Part 3 of 1 Thing, You're Ignoring the Two Reasons Your Company Exists, Painful Social Media Approvals, and a Legit Excavator for Kids.](https://altcmo.substack.com/p/part-3-of-1-thing-youre-ignoring) _2026-04-21 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [1 Thing Part 2, M&A Readiness, Construction's Language, and Naming Heavy Machinery.](https://altcmo.substack.com/p/copy-new-series-1-thing-why-your) _2026-04-14 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [New Series: 1 Thing, Why Your Competitors are Growing Their Marketing Teams, Marketing Stability for Contractors, & a Drywaller's Lunch.](https://altcmo.substack.com/p/new-series-1-thing-why-your-competitors) _2026-04-07 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Stop Blaming a Down Market & Grow!, Brand Authority vs Brand Awareness, Sheet Metal Specialty's Poor SEO Score, & New Safety Shirt.](https://altcmo.substack.com/p/stop-blaming-a-down-market-and-grow) _2026-03-31 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum. ## [Transcript-Driven Stock Discovery (Sponsored)](https://crawlproof.com/a/krT6WhIdHfkR) _2026-03-31 · **Sponsored**_ Ranked, evidence-backed watchlists from indexed executive transcripts for 1–2 quarter horizons ## [Buying Research Using AI, Why Competitors Are Expanding Marketing Teams, Showcasing Value in Construction, Roofers Outrank Peers, & Proposal Typos.](https://altcmo.substack.com/p/buying-research-using-ai-why-competitors) _2026-03-24 · Ryan Kovach_ We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.