Clients Using AI to Shortlist Contractors, You're Ignoring Your Company's True Purpose, Marketing Rocket Fuel or Boat Anchor, and a 41st Generation Japanese Carpenter.

Clients are no longer just using AI to discover construction companies; they’re also using it to shortlist contractors in two scenarios:

• AI pulls together everything it can find on the web to shortlist construction companies from the client’s highly specific and lengthy prompt to determine who to contact

• Reviewing and comparing the lengthy proposals contractors submit to better understand each company’s qualifications, capabilities, and fit based on their scoring method.

Watch on YouTube, or listen on Apple Podcasts or Spotify.

Peter Drucker, the father of business consulting, famously said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."

Yes, most construction companies focus on everything but marketing and innovation.

Read this blog post.

Engage with this LinkedIn post.

Of the 8 disciplines that comprise the ENR Top 500 Design Firms, the discipline with the worst average spam score is Engineer-Contractor, with a 11.1 out of 100!

See more of AltCMO’s exclusive construction marketing research.

A 41st-generation carpentry business in Japan believes you never become a master; you’re always learning!

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.