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We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

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Latest Building Momentum podcast episode

Episode 40 - Why Fractional Leadership is Emerging in Construction

Ryan & Perryn note that several of their clients have multiple fractional leaders, and they discuss why we’re seeing more fractionals in Construction, from both contractors’ and fractionals’ perspectives.

Watch on YouTube, or listen on Apple Podcasts or Spotify.

CMO Thoughts - Why Impatient Construction Leaders Kill Their Own Brands

A brand doesn’t operate on jobsite timelines. It’s built slowly in the minds of owners, developers, and partners through repetition and consistently showing up over time. Building strong brand awareness typically requires 12-18 months of sustained marketing activities across multiple channels.

Most construction companies won’t commit that long. They get uncomfortable, change direction, and reset the clock all over again.

Read this blog post.

In Case You Missed It on LinkedIn

Engage with this LinkedIn post.

By the Numbers

It’s been 10 weeks since most ENR 400 contractors posted a news or blog post!

See more of AltCMO’s exclusive construction marketing research.

You Should See This…

Transporting mammothly large heavy equipment!

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Why Fractional Leadership is Growing in Construction, Branding Requires Patience, Directors Impersonating CMOs, and Transporting Mammothly Large Equipment!