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We share our latest podcast episode, blogs, LinkedIn, primary research, and what catches our eyes in the world of construction marketing. It's time to build momentum.

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Latest Building Momentum podcast episode

Episode 48 - Your SEO, PPC, Content, & Social Teams May Be Fighting Each Other

Ryan Kovach and Perryn Olson explore why construction companies struggle with fragmented marketing. They can do everything (SEO, PPC, social media, AI, content marketing, and recruiting efforts), and feel like they’re spinning their wheels.

The problem with a fragmented approach often doesn’t just waste time and money but also results in teams competing with each other, diluting each other's efforts even when each tactic is executed by experts in that field.

Watch on YouTube, or listen on Apple Podcasts or Spotify.

CMO Thoughts - Why Construction Finally Adopted ABM [Account-Based Marketing]

Construction has always been a relationship business. The industry built itself on handshakes, repeat clients, and showing up to the same association events year after year. But something shifted over the last 18 months that forced construction companies to rethink how those relationships are actually built.

Markets tightened. Projects stalled. The playbook that worked when times were good stopped delivering.

The answer isn’t to work harder; it’s time to work smarter. And for the first time in decades, construction companies started paying attention to something the rest of B2B had already figured out: Account-based Marketing [ABM].

Read this blog post.

In Case You Missed It on LinkedIn

Engage with this LinkedIn post.

By the Numbers

We look back at our SEO research for Architects and Engineers and found that the Engineer-Contractor discipline had the worst spam score out of the 2025 ENR Top 500 Design Firms.

See more of AltCMO’s exclusive construction marketing research.

You Should See This…

If you ever thought everything is made overseas, take this tour of American-made tools at a Missouri hardware store.

Share If You Learned Something or We Made You Laugh.

We appreciate you reading this far. Share this with your team, buddies, brother-in-law’s next door neighbor, that parent on your kid’s sports team that you can’t remember his name, and anyone interested in growing their construction company.

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Marketing Efforts Fighting Each Other, Construction Finally Embraces ABM, Trades Built America, and American-made Tools.