I never dreamed I’d write a book
Why Never Settle is exercises and stories first, theory second.
Attia Qureshi
Attia Qureshi is the founder of Attia Qureshi Consulting, where she supports companies through negotiation, conflict resolution and organizational strategy. She is co-author of Never Settle, a negotiation book.
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The trickiest negotiation of my life
I fell in love with a farmer. You can’t move orchards.
I failed at negotiation for two decades
Until a class at MIT changed my life.
The reason people don’t negotiate.
Fear. Anxiety. Fear. Anxiety. Repeat.
The Longest Game I’ve Ever Seen
What a hundred-year-old cherry farm keeps teaching me about influence — and why the softest things turn out to be the strongest.
Negotiation Lessons from an Austrian Flea Market
A guest essay: My teaching assistant learned negotiation at an Austrian flea market — from a stranger in the next stall.
The Skill AI Keeps Failing At.
A story about Priya — and the phone call she made to me from a parking lot. And why the fear you’re feeling is only half the story.
Why we stay in deals we should leave
A story about Ezra, and the contract he signed without reviewing.
Heck no, you can't have a phone at 12
Then Annabelle wrote a letter — and opened the conversation.
The People Weren’t the Problem.
A board chair came to me at the end of her rope — her leader wasn’t meeting the organization’s needs. Ten minutes in, I knew the real problem wasn’t the person at all.
It has been a crappy week
Ever have a week where you can tell something is off — but you can’t quite name where it’s coming from? I’m in one right now. So this week, I’m writing from inside it — not from the other side.
Oh no. What have I done?
Negotiation in the wild
Knowing when to walk — and a series close
Real leverage in a negotiation doesn’t come from how hard you push.
Most negotiations aren't zero-sum. They just feel that way.
Most negotiations feel like zero-sum games.
The data that makes your position undeniable
The dos and don'ts of using data in negotiations
The communication skills AI can generate — but never replicate
AI can write.
Stop Focusing on What You Want
The best negotiators spend just as much time on the other side's interests. Here's why — and how to build that skill this week.
What you bring to negotiations before you say a word
— and why it matters more in an AI world
The skill AI can’t fake
(and why it matters more than ever)
My two year old is a master negotiator
I'm in trouble