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AI Search Decoded

AI Search decoded for decision‑makers — through a content strategist’s lens.

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🟣 AI Search Pulse [08/02/2026]

Your monthly briefing on AI Search and GEO trends. For decision-makers who don’t have time to scroll the web 4 hours a day 😉. Strategies, tactics, tech, stats, research, tools.

The AI Content Strategist [06/23/2026]

Your monthly briefing on AI Search and Geo. For decision-makers who don’t have time to scroll through LinkedIn or Google for 4 hours a day 😉. News, strategies, tactics, tech, stats, research, tools.

🚨 Google I/O 2026 Debrief — Special Edition: Google Search Is (Now) AI Search

AI Search, personalization, Search agents, new “intelligent” search bar, Ask YouTube, and the end of the keyboard... Big stuff. My immediate debrief (a more in-depth version coming soon).

🟣 The AI Content Strategist [05/14/2026]

Your monthly briefing on AI Search and GEO. For decision-makers who don’t have time to scroll through LinkedIn or Google 4 hours a day 😉. News, strategies , tactics , tech, stats, research , tools .

How Big Is AI Search, Really?

Two serious studies. Opposing figures. One shared lesson: Search is not a behavior — it's a channel. AI Search is simply one more — doubly profitable if you know where to look.

🟣 The AI Content Strategist [12/03/2026]

Your monthly briefing on AI Search and Geo. For decision-makers who don’t have time to scroll through LinkedIn or Google for 4 hours a day 😉. News, strategies, tactics, tech, stats, research, tools.

AI Search News (Jan / Feb 2026)

My AI search news curation — to help you decode what’s happening, spot the real trends, and turn raw information into strategic levers for your Content and SEO.

🟣 The AI Content Strategist [05/02/26]: Ads in AI Search | Google's Personal Mode | The 85% Off-Site Rule | Authority Wins

Your bi-monthly AI Search and GEO brief. For decision-makers who don’t have time to scroll LinkedIn 4 hours a day 😉. News, strategies, tactics, tech, stats, research, tools.

AI Search News (Dec. 2025)

My curated AI search news to help you decode current events, detect and understand trends, and transform raw information into strategic levers for your Content and SEO.

AI Mode, AI Search, AI Overviews: Google’s 24 Announcements in August 👀

Here we are! It’s back to school time. Just like in July, Google kept firing away non-stop in August too. I’ve sorted through the impactful announcements for us content creators and marketers.

AI Search, AI Overviews, AI Mode: Google’s 19 announcements (just) in July 😩

While we’re all at the beach, Google releases on average one AI innovation per day: AI Mode, AI Overviews, AI Search, vibe coding app. The whole package. I sorted it all out for you.

Sundar Pichai on the End of the Web, Traffic, Traditional Content and AI Search

Google's CEO on the future of the web: less content, more apps. Every creator becomes a vibe coder. Bold.

All Google I/O 2025 Announcements Directly Related to AI Search

Earthquake in the land of SEO and content marketing. I’m not going to tell you again that “everything is dead.” However, get ready because “everything is going to change.” I mean, really.

Google AI Mode & Media, the Era of “Journalism Zero”

How generative AI-powered tech platforms and press publishers no longer “get along”: After Zero-click Search, welcome to the era of Journalism Zero.

Do You Know Your GEO Risk Level?

Your brand has never been more visible. Your traffic has never been lower. Millions of micro-influence transactions are happening out of sight. You’re experiencing GEO risk...

Being Visible in AI: Your GEO Plan for 2026

No, GEO is not the new SEO. It’s your gateway to the Generative AI internet. And now is the time to act. Shall we talk about it?

The End of the Click, the Era of the Answer (and GEO): 22 Lessons from the Similarweb Report for 2026

AI is no longer just a tool, it has become the new infrastructure of the web. Which requires integrating GEO into your content strategy. Proof through Similarweb’s top data.

Content Creation in the AI Era: Value, Formats and Strategies

This article is my 45-minute Keynote that opened the second day of SEO Square. It had one objective: to enlighten you on the major transformations of Content in the AI Search era.

The AI Content Strategist [Mar, 12 2024]

AI news, tips, insights, resources, and tools to supercharge your content strategy.

The AI Content Strategist [Mar, 5 2024]

AI news, tips, insights, resources, and tools to supercharge your content strategy.