Due to AI, traditional search has changed more in the last 12 months than in the previous 20 years.
GEO (”Generative Engine Optimization”) is not a simple “evolution” of SEO or an algorithm update—it’s a paradigm shift.
An earthquake.
Our entire relationship with information (access, consumption, engagement) is being transformed.
Google is no longer the only gateway to the internet. There’s ChatGPT now.
Beyond our keywords, the economic fundamentals of our online businesses have changed.
All of this in less than two years.
New web. New rules of the game.
And a lot of questions that sting...
Traffic from AI stagnates below 1%. AI keeps the user for information and only sends them to you for the final action.
👉 Question: How will you fuel your sales funnel and create brand preference if AI confiscates the entire education and discovery phase?
AI acts as a salesperson who advises and convinces before the click. There’s now a third party between your future customer and you. And it can recommend you—or not...
👉 Question: What happens to your brand if the purchase decision is made on ChatGPT or Perplexity before the customer even arrives at your site?
AI operates in a “black box,” outside your Google Search Console. Clicks disappear, but influence remains.
👉 Question: How do you justify your budgets and drive your performance when your dashboards have become myopic? Now we measure “citation share,” not clicks. Are you ready?
On Google, people search for information. On ChatGPT, they want to do something. 80% of prompts aim to write, code, analyze, create. Only 20% seek pure information.
👉 Question: Today you write to please AI. So it cites you. If it doesn’t cite your content, it’s invisible. Is your “Content” budget burning for nothing?
If “free” organic visibility disappears in zero-click responses, dependence on Paid risks exploding to maintain volumes.
👉 Question: Can your business model withstand the shock if your Customer Acquisition Cost doubles? Have you thought about another way to allocate your budgets?
AI engines “snub” brand sites in favor of Reddit, press, and third-party reviews deemed more neutral.
👉 Question: Do you have an off-site influence strategy, or are you leaving your reputation (and therefore your AI visibility) in the hands of forums you don’t control?
An average prompt on ChatGPT is 60 words. Users no longer type keywords, they chat. We’re moving from keyword to intent and context.
👉 Question: Are your teams still optimizing for keywords that nobody types, or are they building the semantic universe necessary to be “understood” by the machine?
On Google’s new AI Mode, 52% of users test once and don’t come back the next day.
👉 Question: Is your content tailored properly to be sorted and then cited by AI? Or is your super detailed content lost in the Algo + LLM mix?
GEO requires perfect structured data (Tech), strong brand authority (PR/Comms), and useful content (Marketing/Product).
👉 Question: Who owns the topic internally? If the answer is “just SEO,” we need to talk.
That’s a lot of questions.
I’ve given more than twenty conferences and workshops in recent months to executive committees, CMOs, solopreneurs whose business model relies entirely on their Google ranking.
97% of them had no answers to these questions.
Yet everyone has definitely felt their traffic collapse.
I can confirm, you’re not alone: 600 million organic visits lost in less than 12 months according to fresh Similarweb data on the US market.
A bit like we’re all trying to switch to electric, while keeping our combustion engine.
I’ll stop there 🤐.
Questions without answers have never really been my thing.
And as my boss used to tell me when I was a lawyer: “If you walk through my office door with a problem, make sure you also arrive with solutions.”
That’s why I compiled my 2 years of AI Search “24/7 hands in the grease” to design a GEO Masterclass.
Not an SEO training, not an AI tutorial.
A strategic framework to transform a technical topic into an action plan and help you avoid the classic mistake: throwing all your dollars at tactics before identifying the new budget components.
For whom?
For executives, CMOs, and leaders who need to understand before changing everything. Who need to (re)plan before spending.
👉👉 1.5 hours to design your GEO strategy, adapt your content strategy, and reallocate your SEO budgets in the AI Search era.
From SEO to GEO, yes.
But strategy before tactics. Always.
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