"Authenticity" Is The Most Dishonest Word In Marketing
And who TF gets to be real for free anyway?
Cult of Clout
Culture. Strategy. Receipts. Brand and industry signals, case studies, and a gated reports. Written by Ayo Ogunde. Bring coffee.
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Latest episodes
Quiet Luxury Was A Tax On The Middle Class
The rich just told on themselves. Again.
The Business Case For Diversity Was A Trap From The Jump
The people who killed it aren't even who you think. Some of them look like me.
Someone is Getting Very Rich Making Your Kids Stupid
Cult of Clout Debrief Ep. 04
new name, and i'm back: Cult of Clout
Hey, Been a minute.
Four Brands That Built A Cultural Position and Held It
THE RECEIPTS #02
Trend-Maxxing Works. That's Why It's Destroying Your Brand.
The way we measure makes meaningless sh*t look like success. And you're probably trapped inside that system.
Brands are trying to own a relationship that'll never belong to them
I briefed a global QSR brand on Gen Alpha last week. These are the bits that landed.
Gen X Broke The World and Then Complained About It
A love letter to the generation that built the attention economy, complained about it loudest, and is currently being ignored by the very machine they made.
The loneliness economy is eating your marketing budget for breakfast
You can't rent belonging. Stop trying.
Gen Alpha already knows the friendship is the funnel. They just don't care.
The trust collapse that punishes brands today won't exist for the generation with the longest spending runway ahead of them
Everyone's Lying About Not Caring About Status
Cult of Clout Debrief Ep. 03
Corteiz has no ad budget and makes more than you
THE RECEIPTS #01
The Black File #01: The Decay Report
Why 85% of D2C revenue dies when you stop pushing. The diagnostic, patterns, and the framework.
Stop Calling It Community. You're Running a Group Chat With Merch.
Cult of Clout Debrief Ep. 02
This Week's Signals
1st February 2026
2026 Will Be A Weird Year For Boring Brands
Cult of Clout Debrief Ep. 01
This Week’s Signals
15th December 2025
This Week’s Signals
8th December 2025
Photographic Evidence, RIP
Photographic evidence reached end of life.