The Search Query Is Changing. Measurement Hasn’t Caught Up.
Search used to offer a straightforward trade.
I came from AdTech. Someone had to.
Navigating the AdTech jungle so you don't have to get lost. A guide from someone who's seen the cannibals.
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Latest episodes
Great Creative! Shame the Buyer was a Bot.
Marketing has spent decades learning how to persuade people ... but now the buyer may not be an actual person.
New Things Have Come to Light. Your new Campaign doesn't have an AI Problem.
It has a Math Problem
AI Didn’t Eliminate Ad Work. It Created 600 More Things to Check.
AI was supposed to eliminate all the tedious shit in advertising.
The House Always Wins: How Google Rebranded Corporate Extortion as "Efficiency"
It’s been a beautiful summer for corporate cognitive dissonance.
The Programmatic Wake
A Eulogy for the "Spray and Pray" Era
Headline: The Two Faces of AI: Brilliant Consultant, Terrible Employee
Why I trust the machine to write the strategy, but I won’t let it drive the bus.
The AI Divide: MarTech Built a Tesla, Ad Tech Built a Black Box
The Two AIs: Why MarTech is Building the Future While Ad Tech Is Still Pinging Your Grandma’s Desktop
AdTech's Pricey Gamble
Why AI is AdTech's Most Expensive Distraction
The Precision Playbook Series: Extinguishing Your Ad Spend Bonfire
Stop Burning Ads Like It’s a Bonfire
The Great Programmatic Paradox
Why We Still Buy Crap
The Precision Playbook Series: Escaping the Win Rate Illusion
The Win Rate Illusion: Is a High Win Rate a Sign of Success or a Trap?
The Sinner Playbook
What Ad Tech Can Learn from a US Open Masterclass in First Party Power
The Precision Playbook Series: A/B Testing Your Way to Profit
Win in the Amazon DSP. Is your investment working or are you overpaying for traffic?
An announcement from a remote, sandy office
A few changes, and no, I'm not selling out. (yet.)
Algorithmically Enhanced Absurdity: How AI is Systematically Amplifying Programmatic Waste
Because what the digital ad space really needed was a faster, smarter way to burn money on bot traffic and MFA sites.
The Unlikely Romance
Macy's is letting its biggest rival manage its ad platform, proving that when the numbers are right, even the fiercest competitors are willing to share a bed ... and maybe some data.
The AdTech Dating Scene's Latest Saga - Walmart's Open Relationship: The Trade Desk Gets The "It's Not You, It's the DSPs" Talk
The Retail Media dating scene just got complicated. Walmart's exploring new partners, leaving marketers to navigate the fallout and find their new match.
Yahoo's DSP: The Ad Tech Secret Sauce No One's Talking About
The AdTech world is evolving, and Yahoo's DSP is quietly emerging as a key player. Learn how leveraging first-party data from retail giants is unlocking targeting precision and ROI.
The Trade Desk vs. Amazon: It's Not a Funeral, It's an Afterparty
How competition is forcing every player to sharpen their edge—and why that's a win for everyone.
The Return of the AdTech Bard
Hello, old friends (and a few new ones, I hope).