An announcement from a remote, sandy office

I’m out of office. Please direct all complaints to the ocean.

Greetings from a very warm beach. I took a vacation. You should too. But first, here’s an announcement I wrote on the beach, with some bonus data on AdTech waste that will ruin your day. The Problem with Programmatic: It's Only 80% Less of a Dumpster Fire. You’re welcome.

The waste isn't a bug; it's a feature. So, for all of the progress, ad dollars are still dying.

I've been thinking about this a lot, and it got me thinking about my own content. All that junk food of the internet. The endless, low-quality posts. It’s just another kind of waste.

So, being my current content schedule is aggressive enough to give a caffeinated squirrel a panic attack, I’m changing things up or doing some A/B testing.

Here's the master plan: Starting when I return 9/1, I'll be shifting to 3-4 paid posts and 1-2 free posts each month.

Think of it less as a cutback and more as a content diet for all of us.

If you have questions, feel free to reply. Just a heads up, I'm on beach time so response time is in between getting roughed up by the ocean and cleaning sand from my toes.

Thanks for being a reader. Your support is the reason I can't completely shut off my brain and honestly .. I wouldn't have it any other way.

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