It's always a bit awkward when a long-term partnership hits a speed bump, especially in the public eye. The Trade Desk is undoubtedly feeling the sting after Walmart decided their relationship was becoming exclusive. After years of leveraging
I came from AdTech. Someone had to. · Aug 21, 2025
The AdTech Dating Scene's Latest Saga - Walmart's Open Relationship: The Trade Desk Gets The "It's Not You, It's the DSPs" Talk
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The Retail Media dating scene just got complicated. Walmart's exploring new partners, leaving marketers to navigate the fallout and find their new match.
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