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• I came from AdTech. Someone had to.

  Navigating the AdTech jungle so you don't have to get lost. A guide from someone who's seen the cannibals.

  21 posts · theirs

Lately

• The Search Query Is Changing. Measurement Hasn’t Caught Up.

  I came from AdTech. Someone had to. · 2026-08-18

• Great Creative! Shame the Buyer was a Bot.

  I came from AdTech. Someone had to. · 2026-07-29

• New Things Have Come to Light. Your new Campaign doesn't have an AI Problem.

  I came from AdTech. Someone had to. · 2026-07-23

• AI Didn’t Eliminate Ad Work. It Created 600 More Things to Check.

  I came from AdTech. Someone had to. · 2026-07-20

• The House Always Wins: How Google Rebranded Corporate Extortion as "Efficiency"

  I came from AdTech. Someone had to. · 2026-07-16

• The Programmatic Wake

  I came from AdTech. Someone had to. · 2026-05-06

• Headline: The Two Faces of AI: Brilliant Consultant, Terrible Employee

  I came from AdTech. Someone had to. · 2026-01-30

• The AI Divide: MarTech Built a Tesla, Ad Tech Built a Black Box

  I came from AdTech. Someone had to. · 2025-10-26

• AdTech's Pricey Gamble

  I came from AdTech. Someone had to. · 2025-09-25

• The Precision Playbook Series: Extinguishing Your Ad Spend Bonfire

  I came from AdTech. Someone had to. · 2025-09-23

• The Great Programmatic Paradox

  I came from AdTech. Someone had to. · 2025-09-15

• The Precision Playbook Series: Escaping the Win Rate Illusion

  I came from AdTech. Someone had to. · 2025-09-08

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