Big Media Is Getting Bigger. But So Is Independent Media.
The next phase of media consolidation could create more space for independent voices, and make them more valuable than ever.
On Second Thought
Substack on visibility and momentum across film, TV and culture — from the inside. Personal (not-so-strategic) thoughts on publicity and positioning in the creative industries.
Live Last read · last published · next check
Latest posts
Announced, Delayed, Cancelled: What Is Happening to Disney’s Black-Led Projects?
The issues with Blade, Wonder Man and Armor Wars are not isolated Marvel problems. They reveal what Hollywood’s wider retreat from representation looks like on screen.
Nobody I Know Watches Micro-Dramas. So Why Can't Everyone Stop Talking About Them?
Millions are watching and investors are paying attention, but the audience and long-term future still feel unclear
Children of Blood, Bone and Creative Differences
What Tomi Adeyemi’s fallout with Paramount reveals about creator power, partial transparency and the impossible choices imposed on Black audiences
The Academy’s New Rules, And What They Actually Change About Campaigning
What these mean for awards campaigning, international film, talent strategy and craft visibility
Networking Sideways: The Strategy That Compounds
On building careers with your peers: careers that last are built laterally — through trust, repetition and shared growth, not access
April 2026 — Month in Review
On publicity and culture | Shifting awards momentum, cultural positioning, Cannes, and why visibility alone isn’t enough anymore
March 2026 — Month in Review
On publicity and culture | awards strategy and wins and cultural positioning
Why the Sinners Featurette Is a Quietly Brilliant Awards Campaign Move
The Sinners hair-and-makeup test featurette might be one of the smartest campaign moves I’ve seen, and it could quietly change how studios campaign for craft categories
February 2026 — Month in Review
On publicity and culture | Berlinale, BAFTAs, Bad Bunny, Buying Hollywood, and the quiet rise of “Lollywood”