OPINION: Quick to Mind × Easy to Find 2030
Why AI Isn’t Rewriting Marketing
Paul Ruscoe
I bury marketing bullshit. Writing on marketing and media science without the fluff. 20 years in strategy, now calling out the myths and showing how growth really happens.
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Latest posts
Quick to Mind, Easy to Find:
An Evidence-Led Model for Growth (or actually, just survival!)
Reframing the Role of Performance: It's Like Paying Rent, But It Wont Buy You Lunch
Why a lot of performance marketing is a necessary evil. Like paying tax
Television’s Timeless Lessons:
What Digital Advertising Could Learn Before the Bell Tolls
Why History Might Be Repeating Itself with AI
March 3, 2025
Why Do Marketers Fear Brand but Fund Failure?
April 3, 2025
Profit: The Two Levers of Sustainable Growth
June 9, 2025
From Ad-Junk to ESOV: What It Is, Why It Matters, and How Smaller Brands Can Actually Achieve It
Introduction
The Predictable Reality of Buying Behavior:
Why Double Jeopardy Still Matters
OPINION: The Misguided Demand to “Tie It Back to Sales”
Rethinking Expectations of Upper-Funnel Advertising