Paul Ruscoe
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Paul Ruscoe
I bury marketing bullshit. Writing on marketing and media science without the fluff. 20 years in strategy, now calling out the myths and showing how growth really happens.
10 posts · theirs
Lately
OPINION: Quick to Mind × Easy to Find 2030
Quick to Mind, Easy to Find:
Reframing the Role of Performance: It's Like Paying Rent, But It Wont Buy You Lunch
Television’s Timeless Lessons:
Why History Might Be Repeating Itself with AI
Why Do Marketers Fear Brand but Fund Failure?
Profit: The Two Levers of Sustainable Growth
From Ad-Junk to ESOV: What It Is, Why It Matters, and How Smaller Brands Can Actually Achieve It
The Predictable Reality of Buying Behavior:
OPINION: The Misguided Demand to “Tie It Back to Sales”
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