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Carsophy by Car Design Research

Coverage of the new designs presented at both auto and technology shows and other car-design related content, and a place for different perspectives on car design; for uncommon, philosophical, and irreverent thoughts on and around the discipline.

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Car design must go further to protect children (How does the car protect your child in 2026?)

Regulations now force phone makers to protect children's privacy, but, so far, not car brands. This poses an immediate opportunity for UX Design to step-up and deliver for both customer and brand.

Chinese design advances on its own terms

The main story from designers at the Beijing Auto show was how Chinese design is converging on sameness. There’s truth to this, but it misses how Chinese car design is advancing in 3 distinct ways.

Chinese UX is a Paper Tiger in Europe

The car industry has been in awe of Chinese in-car UX technology for years. But as brands export to Europe, remarkably little of this Chinese market advanced UX is making the journey.

Suites are coming to luxury cars thanks to airline cabin design

Today when you fly long-haul business class you don’t so much as have your own seat as your own private suite. And luxury car design looks set to follow.

Analogue functionality is about to take a step-up, and Ferrari is showing us how

In-car tech has become depressingly formlessly inert. But a new Ferrari designed by Jonny Ive & co. has advanced analogue UI that will elevate the richness of peoples’ relationships with their cars

Top 5 concept designs of 2025

We continue our review of 2025, this time looking at the leading concept designs.

Top 5 production designs of 2025

We ask which designs have presented something unique and special in 2025.

Inclusive, failing, and 'clever-small' - three takeaways from Tokyo

The Japan Mobility Show always delivers something (many things) unique - this year was no exception on the macro and micro level, if also with some sense of fail too...

The best new designs are now presented as part of a Design Philosophy

Car design has crested a tipping point — instead of being presented in isolation, leading designs are now presented as part of a brand specific design philosophy - as part of a bigger design thing.

European heritage meet accessible Chinese tech at the Munich Auto Show

IAA Munich 2025 demonstrated how brands are seeking to add value in different ways

The reassertion of British-luxury design

Last week Bentley followed Jaguar and Rolls Royce to reassert a particular British luxury-car design characteristic: a form with strength and heft for a more four-square, bulldog demeanour.

Waif-aesthetic

'Thinness' has been desirable in fashion on and off for many decades, in tech it is a more recent thing. But the way it aligns with the software defined car means it is set to take hold in automotive.

Gamer-car (tomorrow's sports-car)

Once the car on a circuit or rally stage was, more or less, the one you could buy. Now this is returning, 21st century style; the car you drive in a game being, more or less, the one you can buy.

A new type of 'premium' centred on advanced digital tech (Part 3 of 3: China ↔ Europe; New Reflections on Automotive Design)

As China’s NEV industry matures, the question for ambitious brands isn’t just how to compete in Europe, but how to redefine what 'premium' is today — and how to do so on their own terms.

Why China still needs to find its C-Factor (Part 2 of 3: China ↔ Europe; New Reflections on Automotive Design)

The Shanghai Auto show tells how C-Factor — export markets' positive associations of China baked into design — has never been more needed as a way to authentically land premium Chinese design.

The Missing Distinction in Software-Defined Vehicles (Part 1 of 3: China ↔ Europe; New Reflections on Automotive Design)

The first in our trilogy from Auto Shanghai 2025 explores how software-defined vehicles risk sameness — and why brands must now design more distinct, novel experiences to create real value.

Chinese UX goal-posts are moving from fast to polished

Whilst brands are still grappling with how to compete with fast moving automotive UX design in China, they really need to notice how goal-posts are moving in the region towards polished UX design too.

How Ai is taking us beyond Clippy

MS Clippy was the famously irritating but pioneering digital assistant — now AI coaches could take us to new heights by offering what car drivers really value

Small EV design - from meh to amazing

How small cars have gone from meh to amazing in the bat of an eye as design has flipped from conservative to be super expressive and brand distinct.

Top 5 design innovations of 2024

We complete our review of 2024's releases with our top 'Key Design Innovation' spotlights from our Design Trend Reports.