How to not grow your audience despite writing for a whole year
Everything I got wrong about writing, distribution, and asking people to care
Off Current
Off Current is a publication about the patterns behind behavior, creativity, and decision-making.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Latest episodes
AI can answer anything. So why can't you learn from it?
Algorithms personalized what you see. Nobody personalized how you understand.
Learning to Stop Building a Bigger Life
A quieter chapter
The Ancient Algorithm
What a 2,000-year-old Chinese system reveals about wealth, reputation, and why capable people get stuck
What's left when the doing gets cheap
When AI takes the functional part, what stays scarce is having been the one who thought it through
Substack rewards the calendar. Not the writer.
Why I stopped posting on a schedule, and what I'm doing instead
I almost spent €500 printing a product nobody asked for
A lesson in distribution
AI Took Away the Hard Part. I Want It Back.
The best part of writing is the part AI skips
The Side-Quest Economy
Most valuable things come from solving problems you didn't plan to solve
What the Tulip Industry Taught Me About Building
Why does a flower that blooms for five days run a billion-dollar industry?
He Walked Away From Stravinsky's House
A reflection on Esa-Pekka Salonen — composer, conductor, and a man who never chose between the two.
Why Outgrowing Your Community is the Ultimate Sign of Success
Some rooms aren't meant to hold you forever.
Your Brain Is the Bottleneck Now — Not the AI
The real cost of running multiple AI agents isn't money. It's your attention.
The AI Age, But I'm Scared to Scale
Building is easy now. Scaling never was.
My Predictions for 2026 — From a Designer-Builder
When everyone can build anything, the advantage shifts to knowing what not to build
Concept Validation Through Vibe Coding
Why building the wrong thing might be the fastest way to find the right one
A Year After Quitting My First Startup, I Stopped Trying to Win
What changed after I stopped optimizing for momentum
4 Reasons to Build (Only One Is Your Portfolio)
A sanity framework for makers
Do We Always Have to Pay for Our Knowledge Gap?
AI removed the technical tax, but exposed the one we can't avoid
Figuring Out Substack While Everyone Is Trying to Game Substack
Learning to write publicly without turning into another “growth tips” account.