The Best Things I've Read in 2026 So Far
A halfway update before the summer break
Fiction & Persuasion
A test lab for writing - & sometimes thinking - bridging the gap between fiction, communications, and culture. Come for the self-humiliation, stay for the accidental insight.
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Latest posts
The UK Needs A New Creative Director
Not just a new Prime Minister
I created my own AI
Introducing my novel Earnest, 2026's most literary tech product
Let Your Body Do The Thinking
Finding a better T-word than taste
How To Read About Sports Part 2
A return of serve back to The Republic of Letters
Make The UK Literate Again
A creative strategy for one of the world's most important problems
The best books I read in 2025
A year's reading highlights
Going viral is for shallow losers
The best ideas don't always want to spread
Word of Mouth
Second Hand Time, The Scaling Era, & The Future of Oral History
A Dog's Life
An obituary for my dog Boggle, who was a very good boy from 2014-2025
The Great American Genius Exodus
Please steal my idea for the most impactful campaign the UK could ever run
Choose Your Delusion
How to navigate the new era of personalised delusions
Freed From Desire
Ozempic & The War Against Pleasure
Galactic Poetic
Art & science's return to The High Frontier
The Bear & The Price of Excellence
The philosophy at the heart of the best show on TV
Truth & Spectacle in the AI Era
What would Stanley Kubrick have made of AI creative tools?
The Ministry Of The Imagination
Policy ideas from a government department that doesn't (yet) exist
The Experience Renaissance?
It's the best of times, and the worst of times, for IRL experiences.
New Year & The Multitudes Within
An open letter to anyone who's already abandoned their New Year's Resolutions
Ted Lasso & Emily in Paris vs Henry Kissinger
What its most popular TV says about America in 2023