F1 Season Interactive Experience
After World Cup and Tennis, my third attempt at creating an alternative experience for interactive sport. A showcase.
A guy with a scarf
An original take on technology in the world of sports and media by Carlo De Marchis
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Latest episodes
World Athletics Ultimate Championship: An Innovation Attempt - I will Be Watching
A brave attempt to innovate a very traditional sport
10 Things to Consider About Streaming the World Cup
It took me some weeks to figure out what happened in streaming during last month an a half for the World Cup.
Ep. 59: Gabriella Vacca - International Executive in Telco and Streaming - Movement Is Life
Thirty years from Olivetti, to the USA, to SKY, and what must change when your team becomes too large to know everyone by name
The 3M Tournament
A football idea from 2023, part of my "Stupid Ideas Lab", that came to my mind again after these latest crazy days.
A Tennis Interactive Experience
I am introducing a new Tennis experience as a way to showcase what we can build out of the same if we explore outside of the rigid limits of 2000s style website for sport.
⚽ 📺 📲 Keep fans in sync: How to ensure viewer synchronization for live sports
I recently wrote about it and here comes a very clear explanation by someone who is a bit more techie than me on streaming tech
Substack and Pangram - Simple Guide for Readers and Writers
What I have learned in the last week on the platform and the Chrome extension I have developed to make it easier to read
Everyone Is Removing AI While Shipping AI, and What “Made with AI” Really Means
Spotify and LinkedIn are cleaning up AI content while launching new AI-based tools. Substack is betting the other way. All three are chasing a signal none of them seesm to be able to really measure.
Hear me out: the 30 seconds that make me hate your brand
On live-game ads, the worst possible timing, and a fix that lets me watch now and pay my ad debt later
Road to the Final: A field guide to the World Cup 2026 bracket app
My way to enjoy this FIFA World Cup building interactive fan experiences I always dreamt I could design, develop and launch.
Ep. 58: Dani Markovits - Why LinkedIn Now Measures the Person Behind the Post
The Shake Content CCO on the platform’s credibility shift, why athletes are finally moving in, and why the person now carries the brand
Ep. 83: Philipp Männer - How Rally Built a Direct-to-Fan Business
WRC All Live, Rally.TV, and the localization playbook for a sport where the US is already the number one digital market
A Story About Latency and Synchronization at the FIFA World Cup
What multi-device viewing taught me about synchronization, latency drift, and the notification that beats the picture.
10 Things to Consider: Sky Buys ITV. The UK Broadcast Map Just Got Redrawn.
How I read it? There is such a level of agitation in the global media industry that it's either a signal of high energy and opportunity ( I doubt it) or a delayed check with reality coming home.
16 Teams Left and What a Night: An Interactive Experience
The last 16 are set, and the next round starts deciding who reaches the quarter finals.
"Probably because Ghana never colonised Europe": a history lesson
Factual research into who colonised whom among the 48 nations at the FIFA World Cup 2026.
Road to the Final — or how a bracket refused to leave me alone
A scroll-stopping infographic by Emilio Sansolini, a stubborn itch, and a little web page I’ll keep tinkering with.
The Ghost Goal Took Me to the BBC Radio
My first time on the BBC World Service, four witnesses on four continents, and one question with no clean answer: is technology ruining sport?
Proposal: A VAR decisions section on every fifa.com match page
Tell me why it is a good idea and why it is a bad idea - I am curious to have feedback.