Spotify and LinkedIn are cleaning up AI content while launching new AI-based tools. Substack is betting the other way. All three are chasing a signal none of them seesm to be able to really measure.
∙ Paid
I have been ruminating on this all weekend…
Surprise.
The platforms running the loudest campaigns against AI content are the same ones handing their users new AI tools.
Underneath the contradiction sits a harder problem. Every one of these companies is trying to catch the same thing, and every one of them reaches for a proxy. Volume. Engagement. A detecti…
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