The Channel Layering Playbook
The counterintuitive hierarchy that beats TAM spam every time and why a positive reply isn’t always your hottest lead.
Cannonball GTM
We adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
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Latest episodes
The Diamond Org: Why the Barbell Was Wrong (And What Comes Next)
I drew the wrong shape.
The Number That Sets Your Channel Mix
Fifty-seven new customers a year.
We Ran Demand Segmentation on the Grid. The Prompts Are Free.
The buyers are forming in public. Here's the whole process, prompts included.
The Case for Demand-Based Segmentation
Your Best Buyer Doesn't Exist Yet
The Agent Glossary for Growth Leaders
V1: July 16th, 2026
We Forgot to Talk About Agent Governance. Our Bad.
We told you what to build and what to buy. We skipped the part where it runs on its own, and nobody's watching. Let's fix that.
Public Data Sources for Real Estate
A complete inventory of public data sources that create real asymmetry in commercial and multifamily real estate
Public Data Sources for the Logistics and Transportation Industries
A ranked inventory of public data sources for outbound into logistics, trucking, and freight and the five recipes get you cookin'.
Public Data Sources for the Financial Services Industry
An inventory of data sources for outbound outreach to finserv and a cookbook of recipes to get you going.
Public Data Sources for Healthcare
A cavalcade of data sources for outbound outreach and a cookbook of recipes to get you going.
The Agentic Decision Framework: Build, Buy, or Platform
Building got cheap. Deciding got hard. A teardown of the (one of the) most expensive tools in your stack.
Public Data Sources for the Nonprofit and Education Industries
A hit parade of data sources for outbound outreach, plus a quintet of recipes to get you cooking.
We Built an Agent for Finding Hidden Customers. Here's Yours.
I am not going into the software business. But I am going to keep handing you the tools I build for my own practice.
Public Data Sources for the Construction Industry
An inventory of data sources for outbound outreach and a cookbook of recipes to get you going.
Campaign Pathology: Why Your Outbound Isn't Booking Meetings
A two-cause diagnostic for B2B campaigns, plus a tool that grades your message in seconds.
The Cannonball GTM Agent Landscape for Growth Leaders
A field guide to what's worth building, what's worth buying, and what's not worth your time yet
My Target List Isn't Performing
One-hour exercise | Live Fire | Finding Hidden Customers
Find What Works Before You Scale: The Playbook
Most teams scale the wrong thing. Here’s how to find what works first.
The Cannonball GTM Two-Week Test Protocol
Cold email open rates are fake, and CTR is a deliverability trap. Get the unvarnished framework for isolating your segment, testing your messaging, and booking 10 meetings in 2 weeks flat.