Your Pen Broke
Hire a new writer for the story in your head.
Brian Thinks
Play the next point better.
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Different Questions
Three Palm Beach County communities. Three escalating conflicts. One enemy nobody can vote out of office.
The Loneliness Business
The hidden force behind community, belonging, and friendship.
The Second Business
The Owner's Trap: They're opening two businesses and don't realize it.
The Wrong Asset
Three new clubs are opening. The winners may not be the ones with the best courts.
The Villain Is Math
The WNBA finally got everything it wanted. That’s the problem.
Skills Determine the Ceiling. Behavior Determines the Floor.
What if we've been evaluating athletes backwards?
The Pros Were Always the Delivery System
The game evolved. The structure surrounding its professionals often did not.
What You Expect… and What Actually Happens
A night at the public courts where the game revealed something else entirely.
The DUPR Reset Was Never About Ratings
What 400,000 Matches Revealed About Players
Who Is Your Director of Pickleball?
One multiplier outperforms three average hires. The results prove it.
Pickleball Didn’t Beat Tennis. It Built the Better Machine.
No one is changing their mind because of one sentence on the internet.
We Modernized the Game. Not the Job.
Instruction, operations, and support—now combined into one role.
They Said No One Would Pay To Watch
Pickleball was built as a participation sport. Then the market turned professional players into the center of the ecosystem.
Turnover Isn’t the Problem. It’s the Signal.
Clubs measure utilization. The real issue is alignment.
The Pickleball Mirage - Part 2
Two Cities. Three Clubs. Same Question.
Own Your Decimal Point
DUPR gives you a score. Your play exposes it.
$150 Paddle. Zero Control.
A simple coaching experiment revealed something most players don’t want to confront.
The Loop You Keep Calling a Problem
You’re not stuck. You’re repeating a pattern.
What If My Partner Really Does Suck?
Sometimes… they do.