
The Big Picture - no. 117
R1 sign-off, Bird race with AI, lying-down meditation,
A weekly look at how brand actually gets made, and how it actually helps businesses. Part studio journal, part thinking out loud.
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R1 sign-off, Bird race with AI, lying-down meditation,

"Computer, increase the chaos"

Interesting new friends & how to practice decisiveness

Photo 51, Dagger, kits and more kits

Antigen, Agentic Kits, rice paper, Light Manoeuvres

Agentic Brand Kit, creative-direction.md, Miles in France

How to get no notes, unearthing vision, grocery aisle derived logos, and album art

WIP, anatomically correct logos, modular logos, gifs

Bohemia, Czech robots, LSO, & early conversations

A hand that holds is also a hand that can’t wave

Fourteen brands, 👀's outside the bottle, IVtet, Liminal House

Metrics, howe sound, farhrenheit fair enough, platform dependency, generated authenticness, etc

show up like the LLM isn’t watching

Tech conferences, Omakase vs Futura, and Greek epigraphic letterforms

Thoughts on soul: what it is, where it comes from, and how to acquire it

Decisiveness, modular housing, ramen, and the irrepressible desire to join in.

On being the most original ever, Jacques Henri Lartigue, Rushmore, and the London Symphony

What we believe about what we do

Making things unembarrassing

theatrically human