Last week someone asked me: why Bolster over someone else?
I thought of the usual answers. We’re small and independent. We work fast. We do great work. All true. All table stakes.
What I said felt audacious (I’m a pretty humble guy). What we strive for above all else is originality. Selfishly, because I love making interesting things. Practically, because clients need it more than they need another polished-but-forgettable brand. And maybe a little naively, because I think the world gets incrementally better every time something genuinely new enters it.
Originality is hard. But we’re good at it. We want to be the most original brand studio for tech and advisory businesses.
Claiming to be the best at it is borderline absurd. There’s no way to measure that. There are staggeringly talented people out there swinging for the same thing. But what’s the alternative? By not striving for it we’d be underselling our clients and ourselves.
An Omakase from the archives. Love the three dimensional quality of this mark and how it sits with the wordmark. Also some inspo came from automotive glass markings.
Visual — On the connection between photographer Jacques Henri Lartigue and Wes Anderson’s film Rushmore.
Visual — Diary of Century edited by Richard Avedon (published 1970) that distills Lartigue's lifelong photographic and written diary into a kind of impressionistic autobiography.
Sound — Promises is an album by Floating Points, Pharoah Sanders & The London Symphony Orchestra
Bolster fixes the gap between how good you are and how you show up. Know someone whose identity is holding them back? Let us know, maybe we can help.
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