Artemis Ward
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The So What
We’re Olivia, Ryan, Quinten, Chris, and Colin—the writers behind The So What. We get to the “so what” of cultural moments: why they matter and what brands should do next. By day, we work at Artemis Ward, an independent creative agency in DC and NYC.
21 posts · theirs
Lately
Revisiting the End of Posting
Vogue, Meet Dogue
The Sign That Launched a Thousand TikToks
Entertainment Marketing Is a People Thing
Provenance is the New Advertising
5 Platitudes Ruining Creative Work (And What To Say Instead)
What Does an Influencer Owe You?
When Exaggeration Is the Ethos
What the Knicks and J.Lo can teach us about human connection
If It Sucks...Hit Da Bricks!!
Thirst Trapped by Amazon
Your FYP Is a TV Network Now
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