Hacker Summer Camp, Here We Come!
Here's where to find me.
Audience 1st
Brutally Honest Insights from Tech Buyers for Tech Marketers. Produced by Dani Woolf.
Latest episodes
CISO Games GYM is Coming to Black Hat
After a day of back-to-back meetings at Black Hat, the last thing a security leader wants is another vendor steak dinner.
What's Your Best Kept Secret?
That's THE question I asked leaders in security and tech so I could get radically close to the humans behind the title.
CISO Games Season 1 Kicks Off Next Week!
I’m really excited to kick off Season 1 of CISO Games with our first Huddle of the season!
Introducing CISO Games.
The quarterly athletic tournament for cybersecurity leaders that the industry didn't know it was waiting for. Here's what it is, why it exists, and how you can be part of it from day one.
What OpenClaw Going Sideways Reveals About How Humans Interact with Technology
Aleksandr Yampolskiy, CEO of SecurityScorecard AY returns to Audience 1st to tell us what he sees coming that most of the cybersecurity industry is still ignoring.
This is the Most Unpredictable Buying Decision Criteria in Cybersecurity That Needs to Be on Your Radar
The tech is good enough. So cybersecurity buyers are choosing the vendor based off of this wildly unpredictable decision criteria.
Why I Partnered with CISO XC to Deepen Relationships Between Buyers and Vendors
Cybersecurity vendors can now sponsor fully produced CISO conversations at CISO XC events - starting April 23 in Plano, TX. Want in?
Why Human Risk Will Define the Next Decade of Security
8% of Your People. 80% of Your Breaches. Here's Why the Fix Has Nothing to Do With Training.
Why I Launched a Tattoo Show in the B2B Tech Space
Introducing Ink Your Brand - the social show I built to prove that the most powerful thing a B2B brand can do right now is create something people actually feel.
The Attention Collapse: How B2B Tech Companies Trained the Most Skeptical Buyers in the World to Ignore Them
Buyer Attention Is Limited. Buyer Trust Is Fractured. B2B Tech Did This to Itself.
Meet Me @ RSA Conference. Pick My Brain & Get On Camera.
Open Office Hours, on-camera research, and booth coverage - March 24th, W Hotel Lobby Bar. All for you.
My RSA Conference Hypothesis Is Going to Make a Lot of CMOs Uncomfortable
I have a hypothesis about RSA Conference that most cybersecurity marketers are going to hate. I'm going to the floor to test it on camera. Come prove me wrong.
Why the Last 5 Years of My Life Have Been One Massive Marketing Experiment
And why I've never been more certain about what comes next.
The Kid Who Googled "How to Become a Hacker" and Ended Up Wrecking Real Ones
Inside the Mind of Huntress's John Hammond and What He Reveals About the Industry's Blind Spots
The PhD Cryptographer Who Bet His Career on a Lukewarm Idea and Succeeded
Inside the Mind of SecurityScorecard's Founder, Aleksandr Yampolskiy
How to Stop Falling for Fake Cyber Threat Exposure Management (CTEM) Claims
Listen now (44 mins) | Every vendor in exposure management now says they do CTEM.
Why Are You Outsourcing Buyer Intimacy to Gartner?!?
The Gartner debate keeps resurfacing on LinkedIn.
The Three Pillars of Cloud Security ROI for CFOs
CFOs approve budgets for security tools, teams, and compliance initiatives, but the conversation rarely goes beyond risk mitigation. It’s time for a shift.
From Cost Center to Growth Driver: The CFO’s Playbook for Cloud Security ROI
For years, security has been treated as a necessary evil - a budget line item that CFOs approve without truly understanding its business impact.