To say I’m excited about this partnership is an understatement.
I’m SO STOKED! Because I have been closely following CISO XC, getting massive value from their events - from a networking and knowledge perspective - and, frankly, really like the people building the community.
And I’m proud to announce the official media partnership between Audience 1st and CISO XC, one of the nation’s leading CISO communities.
The Problem This Partnership Solves
The cybersecurity industry has a trust problem between the people who build and sell security products and the people who buy them.
Vendors sponsor events, scan badges, and send follow-up emails that go straight to trash.
CISOs show up, dodge the sales pitches, talk to each other in the hallway and surrounding venues, and leave.
Both sides walk away frustrated. Both sides blame the other.
Audience 1st will be bridging the gap of communication amd relationships between vendors and security leaders, facilitating deep conversations as videocast episodes through CISO XC’s new Video Studio at their events.
By putting a CISO and a vendor’s SME in the same conversation, in a format that strips away the pitch, it creates space for something the industry desperately needs: honesty.
What actually builds trust is a deep conversation around life, problems, and ways to solve them together, and that’s exactly what this partnership offers.
The partnership launches at the CISO XC Dallas Spring Event on April 23, 2026, where more than 250 attendees - including CISOs and cybersecurity leaders - are expected.
Want to join us at CISO XC’s biggest CISO event on April 23rd?
Introducing the CISO XC Traveling Videocast Studio
The centerpiece of the partnership’s value to cybersecurity vendors is the CISO XC Traveling Videocast Studio - a fully produced, on-site media studio operating inside every CISO XC event.
The studio offers a limited number of sponsorship slots per event.
Each sponsor receives:
3 Fully Produced CISO Conversations - On-camera conversations with CISOs, moderated by me, with the sponsor’s SME as a guest as well. Up to 20 minutes each. Fully edited, branded, and distributed for you after the event.
15+ Short-Form Social Clips - LinkedIn-ready cuts pulled from each conversation. Insight-rich, platform-native content featuring CISOs discussing the challenges the sponsor’s solution addresses - not scripted talking points, but real buyer perspectives.
2 Conference Tickets - Full access to the event, including networking with CISOs and security leaders from the DFW metro and beyond.
The Videocast Studio travels with every CISO XC event, giving sponsors access to CISO communities in multiple cities throughout the year.
Sponsorship slots are limited and expected to fill ahead of the event.
Interested in securing a studio sponsorship for CISO XC’s biggest even in Dallas, April 23rd?
This partnership represents a shift in how cybersecurity community events create relationships and mutual value and distribute knowledge.
Cecil Pineda, Jaimin Shah, and Randy Potts, Co-Founders of CISO XC, have built the organization into one of the most respected CISO community platforms in the country, with events drawing hundreds of security leaders across multiple U.S. cities. The media partnership with Audience 1st extends that reach beyond the room and into a year-round content presence.
About Audience 1st
Audience 1st is a buyer-led experiential marketing firm built for the cybersecurity industry. Founded by Dani Woolf, who brings 15+ years of cybersecurity go-to-market experience and a network of thousands of CISO and security leader relationships, Audience 1st produces media that generates real buyer relationships and pipeline. The company serves cybersecurity vendors through original show production, buyer research, and experiential marketing activations. Learn more at audience1st.fm.
About CISO XC
CISO XC is a national CISO community event platform founded by Cecil Pineda, Jaimin Shah, and Randy Potts. CISO XC events bring together hundreds of CISOs and cybersecurity leaders for networking, peer learning, and community building across multiple U.S. cities. Learn more at cisoxc.com.
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