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Audience 1st · Dec 19, 2025

How to Stop Falling for Fake Cyber Threat Exposure Management (CTEM) Claims

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Dani Woolf · Audience 1st

Every vendor in exposure management now says they do CTEM. Nick Lantuh's response:

"You don't even know what you're talking about."

This episode with Nick Lantuh (CyberProof) and Amy Chaney (Citibank) breaks down how a methodology became a meaningless marketing term and how buyers can fight back.

The reality check:

  • CTEM requires connecting vuln scanning, endpoint, SIEM, cloud, email, network—not just one of them

  • Adding CAASM or external attack surface management doesn't make you a CTEM vendor

  • Most organizations doing "CTEM" are actually using spreadsheets and manual threat intel fusion

  • Why services-led beats platform-first (60x revenue growth proved it)

  • The disingenuity problem: vendors spray the term, buyers have to unpack it

Amy's evaluated these claims at the world's largest banks. Nick built the solution that actually connects the pieces. Together, they arm you with the filter.

Read the original on audience1st.substack.com

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