Your Grocery Basket Is Telling You More About Your Life Than You Think.
You don't just buy groceries. You buy the life you're living right now.
Tastes Like a Cheat Meal
A better way to think about breakfast, food, and building a brand.
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Latest posts
I Forgot What It Felt Like to Have a Social Life.
One year back in India, and apparently I forgot how to leave my house.
Why Does Everything Need To Be “High Protein” Now?
At this point, even water is trying to become a protein shake.
The Healthy Food Industry Loves Confusing You
Because confused customers ask fewer questions.
We Didn't Launch Proskii at a Five-Star Hotel.
We launched it at an old-age home instead.
The Jaggery Scam.
Why swapping sugar for jaggery isn't the health hack most people think it is.
Why Your Whey Protein Is Getting More Expensive.
And no...it's not because brands suddenly became greedy.
Our Biggest Delivery Disaster Yet.
A delivery disaster taught us one of the biggest lessons we've had at Proskii.
We Had to Kill ₹5 Lakh Worth of Our Own Cereal
A batch failed our crunch test, so we gave it a respectful goodbye
Apology Sent. Delivered via Aloo Paratha.
A surprisingly effective communication system.
Your Swiggy app has a file on you.
No seriously, it knows things.