Hello Broskiis!
Welcome to the forty-third edition of Tastes Like a Cheat Meal. You can read the others here: https://newsletter.proskii.in/ & https://proskii.substack.com.
If you’re new here, this is Proskii’s weekly newsletter. Both Rohit and I (Yash) hate long emails, so we keep these short and promise not to spam your loving soul.
SACH MAI!! AMRITSARI CHOLE KULCHO KI KASAM
Your Grocery Basket Knows You Pretty Well.
Think about the last time you went grocery shopping. You probably picked up the usual stuff: milk, eggs, vegetables.
Maybe some snacks.
Maybe something you saw on Instagram and convinced yourself you absolutely needed.
Maybe three packets of something because it was on offer.
Nothing unusual.
But if someone looked at your grocery basket carefully...
They could probably tell you a surprising amount about your life.
It Knows If You’re Cooking.
A basket full of vegetables, spices, dal and fresh ingredients says...
Someone here is cooking.A basket full of ready-to-eat meals, frozen food and instant noodles says...
Someone here is very busy.
Or very tired.
Or both.And honestly... We’ve all been both.
It Knows If You’re Trying To Get Healthy.
Suddenly your basket has: Greek yogurt, eggs, oats, fruits, protein powder.
A suspiciously expensive bag of chia seeds.You have decided.
This is the week.
The gym starts Monday.
Sugar is gone.
Late-night ordering is over.
You’re going to sleep by 11.
You’re going to become a completely different person.And then three days later...
You’re standing in front of the fridge at 11:47 PM eating leftover biryani.Lovely scenes.
It Also Knows When Life Gets Busy.
There are weeks where you genuinely want to eat well.
You have the intention.
You have the motivation.
You even have the groceries.But then work gets crazy.
You reach home late.
You don’t want to cook.
And suddenly dinner is whatever can be delivered in 25 minutes.This is something we don’t talk about enough.
Eating well isn’t only a nutrition problem.
Sometimes it’s a time problem.
Sometimes it’s a convenience problem.
Sometimes you’re just exhausted.
And no amount of “eat healthy, bro” solves that.
That’s Why Convenience Matters.
We often talk about healthy food as if everyone has an hour every morning to prepare it: wake up, cook, measure, track, meal prep, clean, repeat.
Sounds lovely.
Also sounds like a full-time job.
Real life is messier.
You have a meeting at 9.
Your kid is late for school.
You’ve got a train to catch.
You slept through your alarm.Or you’re just not in the mood to cook.
And that’s okay.
Good food has to fit into your life.
Not the other way around.
Your Basket Also Changes With You.
When you’re living alone, you shop differently.
When you move in with someone, it changes.
When your parents visit, it changes.
When you start working out, it changes.
When you have kids, it changes completely.
Your grocery basket quietly evolves with your life.
Which is kind of beautiful when you think about it.
Because food isn’t just something we consume.
It’s part of how we live.
And Maybe That’s Why We Built Proskii.
We didn’t want to make another food that required you to completely change your routine.
We wanted something you could pour into a bowl on a busy morning...
Add milk...
And get on with your day.
Something that tastes good enough to actually look forward to.
Something with meaningful protein.
No added sugar.
And most importantly...
Something that doesn’t make healthy eating feel like punishment.
Because we don’t think you need to become a different person to eat better.
You just need better options for the person you already are.
So The Next Time You Go Grocery Shopping...
Take a second before you put everything in the cart.
Look at what’s inside.
Maybe you’ll notice that you’ve been eating exactly the way your life has been making you eat.
And maybe...
You’ll also notice one or two things you want to change.
Not because Instagram told you to.
Not because some fitness influencer said your entire diet is wrong.
Just because you want your grocery basket to look a little more like the life you’re trying to build.
That’s probably a better place to start.
Proskii Updates
We’ve been quietly cooking something. 👀
And no...We’re not telling you what it is yet.
We’re also not telling you when it’s coming.But after months of working on it, testing it, changing it, testing it again, and asking ourselves, “haan bhai, ab sahi hai?”...
We’re finally getting close.
Let’s say...
Your morning routine might be getting a little more interesting. 👀
We’re going to drop a few hints before we reveal everything.
So keep an eye on your inbox.
And maybe our Instagram too. 😉Thoda wait. Something is coming.
And we genuinely can’t wait to show you. ❤️
Thank you for reading till the end. You’re a sweetu ❤️
Also, thank you for subscribing to the newsletter, sweetu x 2 ❤️
We’re working hard taki AAP CEREAL CHUNO, CHINI SE BHARE CEREAL KILLER NAHI. ❤️
See you next week:)
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