Why smart people fail online
Or why the smartest person in the feed is the least read
OberThinking
When everyone has access to the same tools, the only advantage you have in marketing is the way you think.
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Latest posts
Give me 30 days and I'll make you better than AI
There is a reason most AI-assisted content sounds the same.
Letting Go Is a Discipline
Why you are not obligated to stay loyal to your old methods
How to Build a Premium Brand on a Tiny Budget
8 Lessons from a 1960s Iconoclast
Stop Deciding What You Stand For
A plan that pivots the moment reality touches it was never a plan.
How to trick 500,000 people to read about Wittgenstein
If you already have an audience of eleven people who agree with everything you say, and you’d like to keep it that way, skip this one.
Why I'm calling myself a copywriter again
And why you should stop being afraid of AI and call yourself what you are as well
Why you should stop caring
Why most self-help books are wrong and why the best thing you can do in today's age might be to stop caring
An AI guru just disproved his own newsletter (by accident)
I downloaded Ruben's free Anti-AI skill. It testifies against him.
I Let an Algorithm Pick This Week’s Topic
And it accidentally proved my entire point.)
The secret to getting AI to write like anyone
Every week, someone asks me the same question.
The only way to make writing sound Human
Last month, I tried to put my own course out of business.