# OberThinking When everyone has access to the same tools, the only advantage you have in marketing is the way you think. Page: Feed: --- ## [Why smart people fail online](https://oberman.substack.com/p/on-the-uses-of-playing-dumb) _2026-08-25 · Justin Oberman_ Or why the smartest person in the feed is the least read ## [Give me 30 days and I'll make you better than AI](https://oberman.substack.com/p/give-me-30-days-and-ill-make-you) _2026-08-20 · Justin Oberman_ There is a reason most AI-assisted content sounds the same. ## [Letting Go Is a Discipline](https://oberman.substack.com/p/letting-go-is-a-discipline) _2026-08-18 · Justin Oberman_ Why you are not obligated to stay loyal to your old methods ## [How to Build a Premium Brand on a Tiny Budget](https://oberman.substack.com/p/how-to-build-a-premium-brand-on-a) _2026-08-16 · Justin Oberman_ 8 Lessons from a 1960s Iconoclast ## [Stop Deciding What You Stand For](https://oberman.substack.com/p/the-only-way-to-discover-who-you) _2026-08-11 · Justin Oberman_ A plan that pivots the moment reality touches it was never a plan. ## [How to trick 500,000 people to read about Wittgenstein](https://oberman.substack.com/p/how-to-trick-500000-people-to-read) _2026-08-07 · Justin Oberman_ If you already have an audience of eleven people who agree with everything you say, and you’d like to keep it that way, skip this one. ## [Why I'm calling myself a copywriter again](https://oberman.substack.com/p/why-im-calling-myself-a-copywriter) _2026-08-05 · Justin Oberman_ And why you should stop being afraid of AI and call yourself what you are as well ## [Why you should stop caring](https://oberman.substack.com/p/stop-caring) _2026-07-28 · Justin Oberman_ Why most self-help books are wrong and why the best thing you can do in today's age might be to stop caring ## [An AI guru just disproved his own newsletter (by accident)](https://oberman.substack.com/p/an-ai-guru-just-disproved-his-own) _2026-07-23 · Justin Oberman_ I downloaded Ruben's free Anti-AI skill. It testifies against him. ## [I Let an Algorithm Pick This Week’s Topic](https://oberman.substack.com/p/i-let-an-algorithm-pick-this-weeks) _2026-07-21 · Justin Oberman_ And it accidentally proved my entire point.) ## [International money transfers (Sponsored)](https://crawlproof.com/a/teTTVk3Jn90S) _2026-07-21 · **Sponsored**_ Send money to other countries and manage multi‑currency balances online. ## [The secret to getting AI to write like anyone](https://oberman.substack.com/p/the-secret-to-getting-ai-to-write) _2026-07-16 · Justin Oberman_ Every week, someone asks me the same question. ## [The only way to make writing sound Human](https://oberman.substack.com/p/the-only-way-to-make-writing-sound) _2026-07-15 · Justin Oberman_ Last month, I tried to put my own course out of business.