Where Will In-Store Retail Media Investment Come From?
Five Budgets CMOs Should Redirect into the Next Major Media Channel
Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
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In-Store Retail Media’s CX Upside
Creative, Content, and Context Will Only Get Better From Here
The Folly of Advertising to Bots
"Robots Don’t Build Brands. People Do."
Why Does the Middle of the Funnel Always Get the Middle Finger?
Media Quality Still Matters, Even in the “Outcomes Era”
Commerce Media Gets Creative in Cannes
How 3 RMNs are Leading with Content to Capture Brand Budgets
Off-Site Retail Media is Misunderstood: Part 2
What Brands Still Don’t Get About Retail Media’s Next Channel
Off-Site Retail Media is Misunderstood: Part 1
What Retailers Still Don’t Get About Retail Media’s Next Channel
In-Store Retail Media's CX Imperative
New Grocery TV Research Provides Reason for Optimism as Retailers Launch In-Store Media Networks
Agentic Commerce Reality Check(mate)
My Rebuttal to the Rebuttal to my Rebuttal
OpenAI’s ‘Code Red’ Hasn't Revived ChatGPT’s Flatlining Growth
What Happens When Exponential Growth Suddenly Plateaus?