# Media, Ads + Commerce

Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem

Page: <https://rssamplifier.com/mediaadsandcommerce-substack-com>  
Feed: <https://rssamplifier.com/mediaadsandcommerce-substack-com.md>

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## [Where Will In-Store Retail Media Investment Come From?](https://mediaadsandcommerce.substack.com/p/where-will-in-store-retail-media)

_2026-08-14 · Media, Ads + Commerce_

Five Budgets CMOs Should Redirect into the Next Major Media Channel

## [In-Store Retail Media’s CX Upside](https://mediaadsandcommerce.substack.com/p/in-store-retail-medias-cx-upside)

_2026-07-30 · Media, Ads + Commerce_

Creative, Content, and Context Will Only Get Better From Here

## [The Folly of Advertising to Bots](https://mediaadsandcommerce.substack.com/p/the-folly-of-advertising-to-bots)

_2026-07-23 · Media, Ads + Commerce_

"Robots Don’t Build Brands. People Do."

## [Why Does the Middle of the Funnel Always Get the Middle Finger?](https://mediaadsandcommerce.substack.com/p/why-does-the-middle-of-the-funnel)

_2026-07-08 · Media, Ads + Commerce_

Media Quality Still Matters, Even in the “Outcomes Era”

## [Commerce Media Gets Creative in Cannes](https://mediaadsandcommerce.substack.com/p/commerce-media-gets-creative-in-cannes)

_2026-06-30 · Media, Ads + Commerce_

How 3 RMNs are Leading with Content to Capture Brand Budgets

## [Off-Site Retail Media is Misunderstood: Part 2](https://mediaadsandcommerce.substack.com/p/off-site-retail-media-is-misunderstood-c2f)

_2026-06-19 · Media, Ads + Commerce_

What Brands Still Don’t Get About Retail Media’s Next Channel

## [Off-Site Retail Media is Misunderstood: Part 1](https://mediaadsandcommerce.substack.com/p/off-site-retail-media-is-misunderstood)

_2026-06-16 · Media, Ads + Commerce_

What Retailers Still Don’t Get About Retail Media’s Next Channel

## [In-Store Retail Media's CX Imperative](https://mediaadsandcommerce.substack.com/p/in-store-retail-medias-cx-imperative)

_2026-06-03 · Media, Ads + Commerce_

New Grocery TV Research Provides Reason for Optimism as Retailers Launch In-Store Media Networks

## [Agentic Commerce Reality Check(mate)](https://mediaadsandcommerce.substack.com/p/agentic-commerce-reality-checkmate)

_2026-05-22 · Media, Ads + Commerce_

My Rebuttal to the Rebuttal to my Rebuttal

## [Make any domain metal (Sponsored)](https://crawlproof.com/a/pHxIELecr3W6)

_2026-05-22 · **Sponsored**_

Turn any domain into a blacked-out metal landing page with an email waitlist

## [OpenAI’s ‘Code Red’ Hasn't Revived ChatGPT’s Flatlining Growth](https://mediaadsandcommerce.substack.com/p/openais-code-red-hasnt-revived-chatgpts)

_2026-05-15 · Media, Ads + Commerce_

What Happens When Exponential Growth Suddenly Plateaus?