
Guillermo Dürig and the Value of What Already Exists
Heat, luxury, restless nights, and the desire to entertain at home again. In this edition, design follows habits that are beginning to shift.
A weekly newsletter that interprets how design structures value, relevance and positioning - for professionals and brands that lead.
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Heat, luxury, restless nights, and the desire to entertain at home again. In this edition, design follows habits that are beginning to shift.

In Issue 60, design moves beyond the surface. It gains a passport, carries memory, contends with permanence, and reveals that behind every object lies a choice about the future.

This edition looks at where design truly operates: in our relationship with nature, in well-being and in the choices that shape the future.

Perhaps living with identity means this: surrounding ourselves with objects, spaces, and ideas that need not shout to endure. Value lies in what passes through time without losing meaning.

Is home still a refuge? What the spaces we inhabit give back to us in terms of rest, identity, permanence, and the future.

Not everything needs to be on display. Between home, city, consumption, and intimacy, this edition looks at light as a form of care - something that reveals, protects, and also knows when to disappear

Design as a Lens on the Present: Permanence, Matter, and Symbolic Power

What Data Reveals About Brazil - and What Design and Brands Need to Learn.

We live surrounded by innovation. Yet what continues to create value is expertise, memory, and knowledge. Perhaps the most important conversations of this moment are happening right there.

While architecture debates the future of cities, this conversation begins with a work that, fifty years on, continues to ask questions that remain unanswered.