All the products look the same. There's a reason.
Why chasing market trends is a guaranteed way to become invisible.
Designer From Nowhere
Process, fails and success of an industrial designer that works internationally but lives in a small city in Italy, away from the main industry.
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Latest posts
Designers, get ready to change your job
The future of furniture and lighting design is taking shape. This is my analysis of where our profession is heading in the next ten years.
Balancing client work and experimentation, my recipe
Every project needs a different dose of risk. The challenge is knowing how much.
The design of a tv stand
Case study of my first product for Teto Space: how I designed a tv stand for e-commerce, from brief to production.
5 things that make a product photo actually work
The way we perceive and consume imagery has changed; products now need to be narrated through a new set of rules.
Do design concepts need explaination?
Some things are more powerful when left unexplained. But where's the line?
Why brands stopped hiring designers and why they'll regret it
Brands think they don’t need designers anymore. But anonymity is a fatal crisis, especially in today’s new distribution channels.
What I learned from a cinematographer about product images
The design industry is full of great objects and mediocre images. Cinema figured out visual communication decades ago. We're still catching up.
The Tinder-fication of designers.
How companies collaborate with designers is caved in the stone, still following rules from the past that are drying designers from their meaning. But there are good evolutions.
Designing for everyone? Design for no one.
Universality becomes anonymity and niche design is often more successful than we think.