Langer on Luxury: The Wealthiest Clients Are Changing Why They Buy
The financial markets are forcefully rewriting the motive behind luxury purchases. I expl the shift, and what the brands that see it early wi
Daniel Langer
Luxury brand strategy, original research, and analysis from the CEO of Équité and Executive Professor at Pepperdine and NYU.
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Latest posts
The Podcast Episode I Could Not Record in a Studio
Some conversations need to happen where the change is happening.
Langer on Luxury: What is Left of Luxury When AI Makes the Introduction?
Clients meet your brand through an AI before they meet it through your staff. Most houses have no idea what the machine tells them.
Langer on Luxury: Aston Martin Sold Its Name. Why This Could Be One of the Costliest Mistakes in Luxury.
Aston Martin's cars are selling better than they have in years. The company just pledged its name anyway. Understanding why reveals a trap that catches more luxury brands than anyone admits.
Langer on Luxury: What Gucci’s Numbers Actually Measure
The market saw a turnaround. The numbers measure something else.
Langer on Luxury: Luxury’s Most Important Metric Doesn’t Exist on Any Dashboard
We measure market share carefully. Share of a category, tracked and benchmarked. But the client we serve does not live in a category. They live one life, and they decide across all of it at once.
Langer on Luxury: The Richemont Number Everyone Misread
Why a twenty percent print signals concentration, not recovery.
Training is Luxury's Game-Changer
Article by Daniel Langer, originally published in Tatler AsiaThanks for reading!
The Flight to Rarity: Why Your Best Customers Are Quietly Redefining What “Special” Means
Article by Daniel Langer, originally published in Jing DailyThanks for reading!
The $2.5 Trillion Question Luxury Boards Are Not Asking
Thanks for reading!
The $100 Million Blind Spot: Why Luxury Brands Are Losing the Next Generation of UHNWI at the Point of Sale
Thanks for reading!